India Media Exchange (IMX) the consolidated media buying unit of Starcom MediaVest Group and Zenith Optimedia, has announced the appointment of Sujata Dwibedy as Director-Strategy & Buying, Mumbai and Ritesh Dutt as Media Director ,Delhi. IMX is a division of Publicis Groupe Media in India, created to manage the combined buying of traditional media, for existing & new clients of Starcom MediaVest Group & Zenith Optimedia in India.
Ritesh Dutt brings on board almost a decade’s experience, which comprises of 5 years in Traditional media and more than 4 years in activation. His last stint prior to joining India Media Exchange was as a buying Group Head in Mediaedge CIA (Group M ) where he worked on prestigious brands such as So.ny Ericsson, Honda Motorcycle and Scooters, Time Business Solutions, Xerox
Sujata Dwibedy has more than 8 yrs of experience in Media Planning & Buying. Prior to joining IMX, Sujata spent the last 2 and a half years with Nielsen India, Mumbai as Senior Manager, Media – Customized Research. During her stint there, she headed the Marketing Team of the National Readership Survey (NRS), for two years .
“Ritesh and Sujata bring in with them extensive experience in media, buying and planning and it’s always a pleasure to work with such a talented group of people. Both have worked on some good brands and their experience will give an added motion to deliver the best to our clients ” Shyam Shanker, President, IMX said.
On his appointment as the Media Director IMX, Ritesh Dutt stated, “I am looking forward to being a part of IMX. It has ambitious plans and has managed some great brands with an excellent group of people. I am ready to take on the challenges this prestigious assignment brings forth”
On her appointment as Director- Strategy & Buying, Sujata Dwibedy said, “I am delighted to be part of the IMX team and look forward to explore new avenues. My mandate straddles my experience in traditional media buying & media research, which I will integrate & leverage to bring value to IMX clients”