'Incredible India' campaign wins Grand Prix in Austria

New Delhi : The “Incredible India” promotional campaign, which showcases India’s major holiday destinations, picked up yet another prestigious award at an international tourism event in Vienna Friday.

The campaign bagged the Grand Prix Award CIFFT (The International Committee of Tourism Film Festivals) in Vienna. The festival has been instituted to encourage global tourism through the audio-visual medium.

While receiving the award, India’s Tourism Minister Kumari Selja said: “It is a great privilege for me to be receiving the Grand Prix award for our new Incredible India promotional film.”

“The film has been used extensively in our global marketing campaigns and has received worldwide recognition. After winning a series of international awards at Berlin, Poland, Romania, France, Portugal, the Czech Republic and Croatia, the film has now been honoured with this prestigious Grand Prix award,” she added.

Recounting how the promos were prepared, Selja said it all started in 2002 when the tourism ministry took the initiative to brand the country with the primary objective of establishing a unique and single identity – ‘Incredible India’.

“The campaign has generated huge interest about Indian tourism products globally and contributed significantly in the growth of tourism in India,” she said in a statement issued here.

“We have been working in close association and coordination with stakeholders in the tourism industry who have all contributed to the building of the Incredible India brand line,” Selja said.

Selja said the film has also been produced in collaboration with the Experience India Society – a public-private sector initiative working towards the promotion of tourism in India.

The film showcases India’s diverse tourism products in order to attract international travellers.

“This recognition will encourage us to move forward with greater enthusiasm,” she added.

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