New Delhi: Voice Mobile, an emerging player in Mobile Handsets industry has appointed India News Communications Ltd. (INCL) for handling its 360 degree Marketing Communication including Advertising, Creative, Media and Public Relations. Group entity Macaw will provide support in Advertising, Creative and Media services whereas News Communications, the PR wing of the group will take care of the PR part.
The company Voice Mobile came into existence in January 2009 with a Soft Launch. For the first 3 months extensive product sampling was conducted to know the competitive mobile brands operating in the Indian market followed by 6 months of rigorous Channel Sales streamlining process. Owing to these analytical steps, Voice Mobile stood tall in the Indian Mobile market within a short span of just a years’ time. With the communication campaign Voice Mobile looks forward to create a brand value for itself.
On getting this account Mr. Prashant Kumar, Director & CEO, INCL Group says,”After getting adversely affected with economic slowdown, Information Technology industry is now in recovery mode. There is a great scope to show our understanding of the market and creativity in this account. We are hopeful to earn a brand status for Voice Mobile.”