Web18’s latest venture, IN.Com has emerged as India’s No.2 online destination in the latest comscore report for the month of September. This marks a new milestone in what has been a spectacular journey since the site’s beta launch in July. IN.Com is on its way to becoming India’s No.1.general interest online destination. Earlier, IN.Com had made a smashing debut by entering the Top 10 Indian sites league table within a few weeks of launch.
IN.Com capitalizes on a unique user proposition which builds on the strongest benefits that the internet delivers and then maps that to community choices through a smart aggregation model. At the heart of IN.Com is an intelligent meta aggregator, essentially a crawler, which ensures a dynamic, smart and continuous mapping of the internet universe, from which only the most sought after and relevant sites are showcased for the user.
The IN.Com construct is based on the fundamental needs of any online user and the site is home to all content that act as drivers for accessing the internet today. From Reading news, blogs, feeds and information to watching videos, from listening to music to playing games, from mailing to searching for products,holidays,grooms and shopping.
The site has impressive content width with the largest online collection of licensed music in India (More than 30,000 songs) and a great repertoire of online games (More than 10,000 games) apart from delivering the first fully indigenously developed, globally benchmarked email service (A cool memorable email id). IN.COM has a content neutral approach, which considers videos and text content equally during news search results. The site operates with a robust methodology for site selection which indexes content and auto-associates objects based on proximity, frequency and uniqueness. The power packed content offering of IN.COM has been packaged into a rich but clutter free user interface, which greatly facilitates ease in accessing the right content and a fantastic user experience.
Recently, IN.COM unveiled its marketing campaign and has a robust pipeline of strategic partnerships which included the site being the online interface for high recall properties such as BigBoss2, MTV Youth Icon and others in the offing.
Commenting on the development Rishi Khiani, COO, Web18 said “The latest set of numbers ratifies our belief that the India online space was ripe for a new service that delivered the medium smartly and yet comprehensively. We envisaged IN.COM to be that answer and its heartening to know that millions of netizens have vindicated us. The site is as dynamic as the net itself and we’ll be focused on evolving our site offering to be in tune with the needs of our online users. It’s a great team effort and this motivates us to achieve the next quantum leap”.