impreMedia Launches New Web Portal for U.S. Hispanics

ImpreMedia has announced the launch of , a new online network of websites targeting the U.S. Hispanic community. The network features a multi-media portal delivering the best in news, entertainment, sports and much more. The new portal brings together the totally redesigned websites of impreMedia’s daily, weekly and monthly publications. ImpreMedia’s websites currently reach more than two million unique users per month.

“ will be the premier online destination for, by and about U.S. Hispanics,” said Arturo Duran, CEO of impreMedia Digital. “We’ve invested in the Hispanic community because we believe that it’s the future; as the 44 million U.S. Hispanics go online, impreMedia will be there to serve them with’s in-depth and rich multi-media content, while advertisers will benefit from the network’s broad reach across the Hispanic market.’s original and relevant content reflects the lifestyle and views of the Hispanic community and engages users with tools that allow them to participate in shaping the Latino perspective.”

A unique, cross-network navigation will allow users to move seamlessly between the portal and all of the impreMedia publication websites in the network. In addition to news, sports and entertainment, users will find new channels devoted to lifestyle, education and finance, plus many new features, such as sweepstakes, video, photo galleries, events, user comments and blogs. Specialty channels such as autos and classifieds will offer Hispanic consumer services and information, while the all new, bilingual sites of Vista and La Vibra are ideal for reaching female and young Hispanics. Starting soon, will also offer its users a free personal email service.

ImpreMedia’s unparalleled original U.S. Hispanic content continues to attract top-tier partners. Most recently, impreMedia announced content partnerships with the McClatchy Company and with, where it will provide’s content to the MySpace Latino TodoFutbol community. has also partnered with EFE, AP, NewspaperDirect and Google, for search and for AdSense, as well as with Media on the launch of the all-new “The La Vibra brand and content have great synergy with our Hollywood Life entertainment platform,” said Jay Penske, CEO and Founder of Media Corporation. “Together we’re stronger in providing young, bilingual urban Latinos with up-to-the-minute entertainment news and features that’s relevant to them, in English or in Spanish.”

With publications in seven of the top 10 Hispanic markets (which extend to nine of the top 10 with the Company’s sales and content partnerships with The McClatchy Company), impreMedia is in 18 markets in total, representing two-thirds of the U.S. Hispanic population and some $478 billion in consumer buying power. In these markets, ImpreMedia’s combined print and online distribution reaches an estimated 45% of U.S. Hispanic adults, a total of more than 13 million Hispanic adults every month. “ImpreMedia’s network of award winning publications are synonymous with relevant and high quality content. Our deep connection with Hispanic communities across the country provides us with a unique capability to understand and meet the diverse content interests of this population.’s strength lies in networking these assets across a new platform for much broader distribution and a richer online experience,” commented Monica Lozano, SVP Newspapers for impreMedia.

“This market is quickly becoming the fastest growing group to increase their usage of news, sports and entertainment on the web,” said John Paton, CEO of impreMedia. “With the launch of, consumers can enjoy impreMedia content in the format of their choice whether it be video, audio, online or print. ImpreMedia has deep historical roots in the key local Hispanic markets, and those roots translate into deep loyalty across media platforms. This investment puts impreMedia ahead of the curve in serving this powerful and important American community.”

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