Impact Engine, Inc.has announced the private beta release of ImpactEngine.com — a complete ecosystem for the creation, management and placement of Rich Media Display Ads.
Instead of competing with the well established value chain, the Impact Engine platform enables advertisers, ad agencies, designers, publishers and ad networks of all sizes to leverage the fast growth and opportunities in the online advertising space — enabling them to do more with their existing resources and increase revenue and profits in the process.
For over a year, the company has been serving a select client base with the first commercial version of the platform, dubbed Flash Ad Engine. The platform has been well received in the online advertising industry, growing its client base to over 100 publishers, 2,500 advertisers and a select group of ad networks and ad agencies. Revenues have grown over 500% in less than twelve months.
“Today is an exciting achievement for the Impact Engine team. We owe a lot to the many customers and colleagues who continue to help us refine our vision. Through their business and the support of well connected angel investors, we’ve been able to realize the vision of ImpactEngine.com,” said Neil Greer, co-founder and CEO of Impact Engine, Inc.
“Our experienced team of interactive ad agency principals and software professionals is focusing 100% on serving the needs of the industry so that we as a group can service a broader audience of customers. Through our ecosystem, we’ve already seen publishers increase their ad revenues and profits, ad agencies profitably service double the amount of clients and internal marketing departments executing ten times the number of campaigns. And, we are just getting started.”
The ecosystem combines online retailing, social networking and a suite of self service applications to provide a catalyst to the online display advertising business, enabling members of the value chain to form and monetize relationships on the fly without geographic constraint.
When it comes to ad creative, any rich media ad format can be used with the system, including video, text/image animation, data collection, peel back, pop overs, pop unders and other interactive formats that will be announced by Impact Engine in the near future. One of the key underpinnings of the company’s broad suite of patents pending is the fact that the platform can accept any ad format created in Adobe Flash and made editable by anyone, so the sky really is the limit for creative professionals and advertisers alike.
“Honestly, I don’t usually see many exciting technology offerings out there these days. Impact Engine is a notable exception. This platform is going to be an integral part of our revenue and profit strategy going forward,” remarked Richard Martinez, CEO of bluMonk, a Miami based advertising agency.
“There is no question the need to profitably add value to our existing clients, form new client relationships and grow our supplier partnerships are our highest priorities. This offering is a direct way for us to compete with those that would seek to cannibalize the essential creative value and expertise we bring to the table. Just putting a set of tools online doesn’t even put a dent in what clients need. I’d almost characterize Impact Engine as Facebook meets Salesforce.com but built especially for the online advertising business.”
bluMonk is well known for their excellence in rich media campaigns. The agency specializes in creating comprehensive branding strategies to assist clients in establishing their placement in their desired markets.