IHT Announces Alliance With Century in Pakistan

Hong Kong: The International Herald Tribune (IHT) has announced that Century Publications Pvt Limited (CPPL) will publish an English-language newspaper focused on Pakistani news and business, which will be distributed inside the IHT throughout Pakistan . The launch is tentatively scheduled for March 2010, with initial plans to print in Islamabad , Karachi and Lahore .

The agre em ent between the IHT and CPPL represents the ninth of its kind worldwide for the IHT, and the third in the Asia-Pacific region, where the international newspaper already has agre em ents in Korea with JoongAng Ilbo and in Japan with The Asahi Shimbun.

Stephen Dunbar-Johnson, publisher of the IHT, said: “This exciting alliance with CPPL will not only bring the IHT’s unique global perspective to new readers but it will also deliver a great new English-language newspaper for Pakistan . This is a testament to our mission of bringing quality journalism to as many people as possible. It is especially important, at this time, to deliver independent journalism to Pakistan , a country that is at the center of world attention.”

CPPL currently publishes Pakistan ‘s leading Urdu-language newspaper, the “Daily Express,” which is distributed nationally in Pakistan from 11 cities. CPPL also broadcasts the 24-hour English-language news channel “Express 24/7” and a 24-hour Urdu-language news channel.

Bilal Lakhani, the publisher of the forthcoming English newspaper from CPPL, said: “We are delighted to create a publishing alliance with the International Herald Tribune. Working with an independent and credible newspaper like the IHT will not only make their brand of high-quality news and analysis accessible to Pakistani readers but also raise the quality of journalism in Pakistan .

” Pakistan is undeniably facing much social and political turmoil at present but we believe that this only increases the need for a credible and authoritative news source. This alliance – the first of its kind in Pakistan whereby two well-known and respected brands work closely together – reflects our strong belief that the broader trends in Pakistan such as rising literacy, a growing middle-class and growth of English-language usage are positive.”

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