Ignitee to launch Whirlpool-Goonj, ‘Ek Jodi Kapda’ campaign

Mumbai : Ignitee Digital Solutions bags the social media campaign and designs the website for the Whirlpool-Goonj CSR, all India campaign, ‘Ek Jodi Kapda’. Whirlpool has joined hands with GOONJ an acclaimed, voluntary organisation to initiate ‘Ek Jodi Kapda’ campaign, addressing the basic but ignored need of clothing. Veteran bollywood actress and social activist Shabana Aazmi is the brand ambassador for the campaign and lent her support to the ‘Ek Jodi Kapda’ campaign by donating clothes here.

Ignitee Digital Solutions is currently using the social media platform like Facebook, Youtube, Twitter etc to spread awareness about this campaign. Infact the Facebook and Twitter profiles are live.

Speaking on the occasion Mr. Shantanu Das Gupta, Vice President,Corporate Affairs & Strategy- South Asia said, “ Whirlpool is keen to scale the existing campaign and introduce new initiative by spreading awareness in the online space. For this we have selected Ignitee Digital Solutions and are proud to have them as our trusted online media agency”.

Shankar, COO, Ignitee Digital Solutions Pvt Ltd, said, ” With the talents back at Ignitee, we ensure that our clients are well-positioned in the online space, which in turn will add value to their business. I am excited about our association with our clients and our continuous efforts to provide more value to them.”

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