IFRA’s Newsroom conference cheers newspaper industry

Top level executives and newsroom experts from 23 countries convened in Prague last week for the 8th International Newsroom Summit. Despite concerns about the future of the industry, delegates enjoyed a positive and creative atmosphere.

Several speakers noted that the current crisis offers an opportunity that encourages publishing houses and newsrooms to undertake changes and stimulates creative thinking. We are experiencing the arrival of a new kind of mindset. Delegates heard stories of news publishers acting as motivators of their audiences and “injecting the newspaper into the society” to quote keynote speaker Ravi Dhariwal (CEO Publishing of Bennett Coleman, publisher of The Times of India) who spoke about the importance of the brand as one roof for all channels.

The conference provided an exciting international programme under the expert lead of Reeta Meriläinen (Editor in Chief, Helsingin Sanomat, Finland) and Dietmar Schantin (Newsplex Director, IFRA, Germany). Main topics of discussion included: how to master the new challenges in the newsroom organisation, workflows, integration, cost optimisation through joint newsrooms and outsourcing, human resource issues, cooperations with trade unions, multimedia training, new technologies for the newsroom and ways to implement them.

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