IFRA , On 18 and 19 September next, will hold an international conference in Paris dedicated to mobile e-reading . The objective of this event is to help newspaper companies to make the best of the electronic mobile devices potential.
The development of thin and flexible electronic reading devices is expanding world-wide. In a few years time we will see a growing market for this convenient and environmentally friendly way of reading books, news and documents. As the market is growing, publishers need to explore the opportunities for business in this new distribution channel and to understand this transition ,IFRA said in a release .