IFRA Expo 2009 Concludes on Successful Note

Vienna, Austria : Some 6,700 visitors from 78 countries visited the four-day IFRA Expo 2009, the world¹s largest trade fair for the newspaper industry, which closed in Vienna on Thursday.

“It is safe to say that the number of participants exceeded expectations, and it is gratifying that, in the midst of a global economic crisis, that so many people chose to make the trip to Vienna. We expect to do even better next year in Hamburg,” said Reiner Mittelbach, co-CEO of the World Association of Newspapers and News Publishers (WAN-IFRA), the organiser of the event.

What we’ve seen here is an industry responding well to the changing media landscape, and seeking solutions, both technical and strategic, to ensure profitability in the years ahead, in print and online.

The 39th annual exhibition included 284 exhibitors from 27 countries, including printing press manufacturers, editorial and advertising system providers, new media providers and other suppliers to the newspaper industry. The Expo covered more than 11,000 square meters of space at the Reed Messe Wien Exhibition Centre.

Germany, Austria, France, Italy and the United Kingdom were the most represented countries among visitors to the Expo. One-quarter of the visitors were managing directors or CEOs, 13 percent were technical or production directors, and 13 percent were editors.

The event was accompanied by a series of seminars on a wide variety of newspaper topics, bringing top newspaper executives together to discuss the future of the industry.

WAN-IFRA presented the winners of the XMA Cross Media Awards 2009 at the exhibition. The focus of the awards was ‘cross media design and branding’. This international media prize, presented for the fourth time, is awarded for especially successful examples of publishing on multiple channels (print, online, mobile, event, etc.).

The 2010 Expo will be held in Hamburg, Germany, from 4 to 6 October 2010, with a one-day conference to follow on 7 October.

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