IFRA Announces E-reading Initiative

The international newspaper association Ifra is setting up a sister project to the original eNews 2008 e-reading initiative. The new project runs for three years and is called eNews 2010 .

“There is a sense of urgency in the newspaper industry about keeping the initiative and grasping the opportunities that e-reading offers. The success of the eNews 2008 project has also contributed to the high level of interest that we see for eNews 2010. We have ten signed-up members and several more about to sign.” Dr. Stig Nordqvist ,project leader ,e-reading said.

The publishers who have signed up with eNews 2010 to date are Ringier (Switzerland), Nikkei (Japan), La Presse (Canada), Agora Group (Poland), Harstad Tidende Gruppen (Norway), Kauppalehti (Finland), Singapore Press Holdings (Singapore), Ming Pao Enterprise Corporation (Hong Kong), Allehanda Media (Sweden) and Ibercento Medios (Spain).

Robert Stalmach, director of content and mobile at Gazeta.pl, part of the Agora group, explains that their decision to join the eNews initiative is part of the strategy for the future: ”Membership in the eNews project gives us a better position in the context of the upcoming technology change. As a large publisher in CEE (Central and Eastern Europe), we strive to be prepared for those changes and the project helps us gain profound insight into the directions of development of new media consumption needs.”

One of the aims of eNews 2010 is to provide a lobbying platform for publishers vis-à-vis other players in the mobile e-reading value chain. Explains Dr Nordqvist: “As top level publishers sign up for eNews, they add force to the momentum of the initiative. We are seeking the innovative business leader – big and small.”

As with the original eNews 2008 project, the objective for eNews 2010 is to bring together leading publishers in order to address a number of issues. These include identifying new business models for increased revenues, identifying suitable investment strategies for e-reading, influencing the development of e-readers as well as making realistic assessments of the emerging technologies, and identifying ways to develop strong and profitable products in the area of mobile e-reading.

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