ID – Investigation Discovery brought the intriguing world of mystery and suspense alive at Goafest 2015 with its unique engagement with the festival audience.
ID caught the imagination of the industry at Goafest 2015, India’s largest gathering of advertising and media professionals. The ID booth at Goafest turned into a hotbed of activity as delegates and industry honchos participated in the hunt to ‘Find The Culprit ’. Delegates and industry chiefs of media and advertising agencies, prominent marketers and industry bodies could not resist turning detectives and solving the puzzles. The ID booth was attended by over 1500 people during the festival.
ID also engaged with the Goafest audience through an SMS campaign titled ‘ID- Cool Investigator ’. Attendees were sent questions related to a crime on SMS and had to respond with the correct answer, using their astute logical reasoning. The campaign received responses from over 500 visitors and winners were rewarded at the ID booth. There were plenty of selfie moments and fun activities throughout the 3 days of the festival.
ID also announced the launch of its new series Khooni Saaya hosted by noted television personality Rohit Roy at the event.
Rahul Johri, Executive Vice President & General Manager – South Asia & Southeast Asia, Discovery Networks Asia-Pacific, said “Goafest is the leading platform for industry professionals to congregate and have a good time. It is also a great way to catch the attention of a large gathering of clients and advertisers. The event has grown in stature every year and ID has been an integral part of Goafest since its launch last year. The unparalleled excitement that we have witnessed for ID this year affirms the participants’ interest in the channel and our belief that there is a huge appetite for true and investigative programming on Indian television.”
ID offers a complete prime time line-up of shows targeting female and male audience between 18-44 years of age in SEC B, C and D.
ID is available in India across Digital and Analogue platforms including Tata Sky, Dish TV, Airtel Digital TV, Videocon D2H, Siti Cable, Hathway, DEN, GTPL, In-Digital and Digital cable.