Volvo Car India has announced the appointment of IdeazInc. to handle its digital communication in India.
Commenting on the appointment, Paul de Voijs, Managing Director, Volvo Car India said, “Volvo Cars have been in the forefront of exploring new media and we see digital media as a very good platform for engaging with our customers and prospects. We believe that Ideaz Inc. has the required capabilities to assist us in achieving our business objectives. The strong process assurance, research based planning and understanding of our strategic and tactical goals have differentiated their proposal.”
Ideaz Inc. will handle the current portfolio of Volvo Cars in India, Luxury Sedan – Volvo S80 and the Luxury SUV – Volvo XC90.
Gurpreet Singh, CEO, IdeazInc. said “IdeazInc. is proud to partner with Volvo Cars in India. Volvo has a history of fantastic products and creative work. We are excited to have this opportunity to create an engaging online brand experience for Volvo Car India. Online would provide a great platform to portray Volvo’s core value – safety. We look forward to creating great work together”.