Idea’s ‘Champions of the World’ TVC goes on air

Percept Pictures produced a startling commercial for Idea’s ‘Champions of the World’ which will be on air on March 1, 2011. The commercial is a part of the marketing campaign by Idea Cellular to promote the forthcoming World Cup 2011 with the six former World Cup captains: Kapil Dev, Steve Waugh, Allan Border, Arjuna Ranatunga, Imran Khan and Clive Lloyd.

The four TVCs, on the same page of promoting Get Idea Abhishek Bachchan’s commercial, have the captains promoting World Cup and GET IDEA Campaign. The three day shoot went on various locations like CCI Ground and Inter continental Hotel. There was a guerilla sequence in the train as well.

Commenting Priti Chawla, Chief Production Controller, Percept Pictures said, “It was a spectacular experience working with the 6 Legends (former world cup champions). We worked round the clock and shot 4 Films in the span of 3 days. The energy and enthusiasm amongst the team of making this campaign a success was tremendous. We are proud to be a part of one of the biggest campaigns done for the world cup, 2011”.

The film is directed by Amit Sharma and the agency involved is LOWE Lintas. The still shoot with the captains was handled by the photographer Avinash Gowarikar. The entire crew of Percept Pictures worked round the clock and delivered the entire film within a week’s time from scratch to the end.

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