Idea Cellular partners Delhi Daredevils

New Delhi: India’s 3rd largest telecom operator, Idea Cellular, renewed its association with IPL -5’s favorite team the Delhi Daredevils, for the 3rd year in a row, and welcomed the team and its new members prior to the first home game on 10th April in Delhi.

The Idea Cellular and Delhi Daredevils partnership began with the third edition of IPL T20 Cricket Tournament. IPL – 5 too will have Idea Cellular and its over 100 million subscribers support the Daredevils in their pursuit to win the cup. Idea subscribers will get a chance to win tickets for the matches, autographed merchandize, download special player messages and many more exciting interactions with Team Delhi Daredevils.

Sashi Shankar, Chief Marketing Officer, Rajat Mukarji, Chief Corporate Affairs Officer, and Sanjeev Govil, Chief Operating Officer – Delhi, all from Idea Cellular and the Delhi Daredevils skipper Virendra Sehwag, Kevin Pietersen and Mahela Jayawardhane and other dignitaries were also present on the occasion to mark 3 years of association.

Sashi Shankar, Chief Marketing officer – Idea Cellular said, “When Mobile telephony was launched, it was a game changer. It helped people get more productive and communicate better. Today, with Mobile Broadband in the form of 3G services, Idea is yet again championing this evolution – empowering consumers where they can communicate in multiple ways and follow their passions like Cinema, Music and Cricket wherever they are, whenever they want. As a part of our Cricket-connect, Idea has had a long term partnership with the Delhi Daredevils, now in its 3rd year. Delhi is an important market for Idea and nothing says this louder than our association with the Delhi Daredevils.”

Idea Cellular has always focused on Bollywood and cricket to align its brand to youth segment. Indian Premier League tournament has been one of the most successful cricketing events since its inception with the top brands of the country competing for visibility and to avail the maximum mileage.

Amrit Mathur, Chief Operating Officer, GMR Sports said, “The Delhi Daredevils don’t just stand for all Delhities but also for those who choose to follow different paths and daredevilry. Our focus is to reach out, engage, entertain, and live up to our club’s promise. In this endeavor Idea has been at the forefront of this communication. Idea has helped us reach out to our fans in multiple ways. The Delhi Daredevils and Idea association has gone from strength to strength and we have tried to do newer things every year.

This year being a case in example, where for the 1st time, we opened the ticketing window exclusively for Idea Customers, 48 hours before opening it up for everyone. We are also collaborating on many fronts to engage fans and generate traction for both our brands.”

Speaking on this occasion Sanjeev Govil, Circle Head, Delhi & Haryana, Idea Cellular, said, “Cricket fever is rising and the IPL 5 will only add more excitement to it, further electrifying the cricket frenzy in the nation. Going with our essential brand promise of bringing champion ideas through the power of mobility, we have partnered with this champion team. Through this association we will be offering cricket entertainment to our subscribers across the country. Like the last two seasons, this tie up too will offer a huge platform to create visibility for brand Idea through on-ground cricket action, and magnify the impact by reaching out to a larger audience through various media platforms.”

Leave a Reply