IDEA campaign tells people how to ‘Use Mobile, Save Paper’

Idea Cellular, the pan-India mobile operator is urging people to go ‘green’ with its eco-friendly initiative – ‘Use Mobile, Save Paper’. In order to promote awareness about the environmental hazards caused by cutting trees to make paper, and to encourage people to avoid wastage of paper, Idea along with Radio Mirchi will give Mumbaikars and Delhiites the chance to experience a day when they can use their mobile phones instead of paper tickets, while paying road Toll and watching a movie.

This demonstration of m-ticket will be seen at Bandra Worli Sea Link in Mumbai and DND Flyover on the Delhi-Noida toll road. The initiative will be executed in two phases in both Mumbai and Delhi. The first 4000 people who send an sms ‘Idea sealink’ to 58888 and show interest in the initiative will receive a thank you sms which will enable them to travel absolutely free and ticket less on a single journey, either way on the Bandra Worli sea link on Thursday, 25th February between 8 am to 12 noon. The second phase will be the free movie screening where 200 people who sms ‘Idea movie’ to 58888 will win free tickets to a screening of ‘Karthik calling Karthik’ at PVR Cinemas on Thursday, 25th February.

Similarly in Delhi, people need to sms ‘Idea Toll’ to get a free single journey on the DND flyover on 2nd March, between 8 am to 12 noon and ‘Idea Film’ to get fee m- tickets for the screening of ‘Karthik calling Karthik’ at PVR Cinemas, Saket on Friday, 26th February.

The IDEA is to save paper, by using a range of mobile applications for day-to-day activities. This small contribution will go a long way in saving paper, and in turn the greenery necessary for the health of our planet.

World over, millions of tonnes of trees get cut everyday to produce paper, leading to alarming rates of deforestation. One simple idea to save paper is to efficiently use the mobile phone for large number of day to day communication. The IDEA campaign showcases how the mobile phone can be used as an efficient tool to read daily newspapers generate e-bills, make payments and transactions, issue e-tickets and boarding passes; thereby saving tonnes of paper everyday.

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