TGI (Target Group Index) is a global market research conducted across 72 countries.
In India, this study is conducted by IMRB. This study is considered as the most relevant for media agencies and advertisers for developing strategies and understanding consumer segments since it gives insights on consumption across 300 categories. The latest round of this study – Wave 2 (March-May, 2014+ Aug-Oct, 2014) had a sample size of 29,212 from Urban India, HSM (SEC ABC 15-55 years). Overall the study has a sample size of 40,000 (approx).
IBN7 had repositioned itself with a new tag line ‘Hausla Hai’ in mid-October. A fresh and positive perspective, a committed team of reporters, new shows and pacier & cleaner graphics have ensured that IBN7 stands out in the cluttered Hindi News genre. IBN7 has been dedicated to providing coverage which no other network can match. The channel is focused on providing more and more news as opposed to views and opinions that have become the norm on most news channels.