IBN7 revamps prime time programming with two mega shows

ibn7 logo_bb HINDIIBN7, India’s Channel of Impact, is all set to revamp its primetime programming with the introduction of two brand new shows.

Starting 17 February 2014, the new programming will mark the return of Indian television’s ‘Original Election Man’ Vinod Dua. In a special election show Vinod Dua Ka Prashnkaal, which will be the first fully interactive prime-time election show on any Hindi news platform, the host will give a platform to viewers to express themselves freely and participate in the election discussions.

IBN7 will put out a ‘Topic of the Day’ for a fixed time during the day, inviting viewers to call in with their views and questions. Questions would also be taken from Twitter, Facebook and the channel’s website, IBNKhabar. Additionally, the channel will also integrate a distinct video element called ‘Open Mike’ which will allow on-camera views and questions on the day’s topic. Vinod Dua Ka Prashnkaal will air every Monday to Thursday at 8:00 PM.

Another new prime time show, India 9 Baje, will go on air from 18 February 2014, every Monday to Friday, at 9:00 PM, and will see Sanjay Pugalia do a round-up of the day’s major news stories. The show will follow a flexible format, primarily consisting of one big debate along with other stories of impact from the worlds of politics, sports, business, international and entertainment news. Sanjay Pugalia with his experience, credibility and vast knowledge of politics as well as political economy, will give viewers a rare combination of the two in his delivery of news.

Speaking on IBN7’s new prime-time line up, Vinay Tewari, Managing Editor, CNN-IBN & IBN7, said, “Elections are a complex, engaging and diverse event. It needs solid professionals who understand the complexities, who can simplify it for our audience and who believe in clarity over noise and sensation. We have brought in two of India’s leading journalists to take our primetime programming to the next level and who symbolise our beliefs about news. Vinod Dua, with his experience and unique style, is back to give viewers his take on the elections and engage them in our daily discourse while Sanjay Pugalia, whose understanding of politics and political economy is unparalleled, will debate and encapsulate the day’s major news on India 9 Baje.”

Rajdeep Sardesai, Editor-in-Chief, IBN Network, said, “We are looking at possibly the most crucial general elections in Indian history. And IBN7 is set to launch two new shows anchored by two of the most influential and experienced journalists in the industry. Amidst the furore of elections, our new prime time line-up aims to help our viewers understand the socio-political scenario better and enable them to make informed decisions. We believe that these shows will add immense value to our programming and enable our network to set the industry standard for years to come.”

Don’t forget to tune in to Vinod Dua Ka Prashankaal every Monday to Thursday at 8:00 PM, starting 17 February & India 9 Baje every Monday to Friday at 9:00 PM, starting 18 February only on IBN7.

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