IBN Live relaunched with Blaze feature

Mumbai : IBNLive.com part of Web 18 Group , has launches path-breaking and technologically equipped feature named ‘Blaze’ on their site.

‘Blaze’ enables the end-users to shortlist or finalize their favorite celebs, anchors, presenters and reporters, post which users will get real-time up-to-date information on their activities(what they’re reading and watching). This feature will give one an opportunity to validate or question their favorite anchor on their source of information and grow from their observations and learnings. One can even follow their updates and share comments on them as well as chat, ask and answer questions.

IBNLive has added a prominent section Blaze, which allows their users to directly connect with all anchors of their channel- IBN on their site and ask for answers on issues/ queries relevant for them. For eg. consumers/ investors can approach Rajdeep Sardesai, Editor in chief, on this page and ask questions related to current/ burning issues of the day. Or catch up with the latest bollywood related gossip/ news with Celebrity and Entertainment expert- Rajeev Masand.

IBNlive.com receives 30 million page views per month and offers real time news in a variety of formats including video-on-demand, audio- and live-streaming. The website is also one of India’s first major Web 2.0 news site with blogs, podcasts and citizen journalism.

Commenting on the launch of Blaze Lakshmi Narasimhan, CEO, Web18 said, “IBN News Live is the only complete Indian news-site which offers its viewers a diversity of features like VOD, podcasts, live streaming, blogs, interactives, e-mail, mobile etc. We are extremely interested in knowing our viewers point of view which has led us into the introduction of the new feature – Blaze on IBN Live.com.

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