ibibo.com and Zee News along with Zee Business come together to provide an opportunity to Indians to blog about their dream budget. 5 ibibo users with best answers and blogs will get a once in a life time opportunity to present their budget on Zee News & Zee Business to India’s former finance minister Yashwant Sinha!
The reality show, called “Public Ka Vitt Mantri”, featuring the chosen bloggers will be shot over 10 episodes and the same will be aired on Zee Business and Zee News at Prime Time, starting from 11th February, 2008. The finalist will be chosen by both, Mr. Yashwant Sinha and the public and will be the “Public ka Vitt Mantri”. The same will be announced on February 22nd. The winner will get the chance to appear on Zee Business on the day the budget is presented in Parliament.
Applicants can log on www.ibibo.com, and blog and answer key questions asked by senior financial experts and journalists from Zee Business. Zee News and Zee Business will select 5 candidates on the basis of their blogs and answers and the selected candidates will be informed by Zee Business and Zee News.
Speaking on this initiative, Ashish Kashyap, CEO of Ibibo.com said : “ibibo.com, is a platform that empowers and enables users to express themselves and connect with each other. Keeping the forthcoming Union Budget in mind, we are giving Indians a unique opportunity to present their vision of the budget to the people of India.”
Samir Ahulawalia, Editor, Zee Business commented“The budget impacts the people in more ways than one. It can bring about a major change in his standard of living. We felt that since the budget is about people, we must give people an opportunity to present their budget. This is a first ever such programme on Indian Television”
Ashish Kashyap further added, “ibibo.com, and Zee Business along with Zee News have come together to provide a platform for the first time in the News genre for “aam admi” to voice their opinion on the budget and become a Vitt Mantri of the masses. The budget impacts our lives across the board. This is just one of our innovative attempts to get recognition for our users.”
Zee News Ltd is one of India’s leading media and entertainment companies. It touches the lives of millions of Indians through the clutches of News and regional entertainment channel. Our mission is to “Inform, Entertain, Empower”. The specific channels operated by Zee News Ltd are Zee News, Zee Business, Zee Marathi, Zee Bangla, Zee Punjabi, Zee Gujarati, Zee 24 Taas, Zee Kannada, Zee Telugu and 24 Ghanta-24.
Zee News Ltd also supplies content to the international broadcasting business of Zee in USA, Europe, Africa, Middle East and Asia Pacific. Zee News created history in 1999 by becoming the 24 hour Hindi current affair and news channel in the country. The Zee Business channel was launched in November 2004 and is already rated as No1 Hindi Business News Channel. Besides updates, there is lot to watch out for information related to stock market, investments, mutual funds, corporate world, real estate, travel and leisure. It has been awarded the best Hindi business channel in the past.