IBD India, a Percept-Hakuhodo company, recently won the creative duties for the prestigious ‘Viera’ and ‘Lumix’ brands from Panasonic – the world’s largest consumer electronics company.
Panasonic the world’s largest Consumer Electronics Company is planning an aggressive marketing push in India for its brands Viera in the LCD and Plasma TV category and Lumix in the digital camera category.
After a rigorous evaluation process the creative duties on both brands were awarded to IBD India, a group company of Percept Hakuhodo.
Said Rahul Gupta, Managing Director, IBD India, “It is a wonderful opportunity to work with a global giant like Panasonic. Even more thrilling is the fact that India will be the regional hub for developing strategy on both brands.”
“We demonstrated a deep understanding of the Panasonic brand and worked out strategy based on fresh consumer insights. Our work on the brand will move beyond advertising into innovative brand-building activities”
The high visibility campaign for Viera and Lumix will be launched in the coming festive season.