IBD India , a Percept Hakuhodo company, has done the creative campaign of 2013 for prestigious international fashion brand – Georgia Gullini (GG). IBD India, with its bouquet of offerings as a multifunctional full service agency, is in charge of Georgia Gullini’s branding and communication activities.
Georgia Gullini is synonymous with the finest in Italian fashion. It is a fully integrated company- from sourcing of fibres and the manufacturing of fabrics to the tailoring and retail operations which ensures consistent quality, performance and service for their customers. They are world leaders in wool technology and through their suiting; the company aims to offer global fashion at competitive price points while catering to the mid-premium and premium segment. The company also has plans for aggressive expansion in India and gain a strong market share in the ‘fine suiting’ category.
Vivek Mehta, MD, Georgia Gullini Fashions says, “The category of lifestyle brands is an ever expanding sector with increasing competition. IBD India (ibdbrands.com) has done impressive work for lifestyle brands in the past and we are very happy to be working with their enthusiastic team to launch the campaign for the New Collection 2013-14.”
He adds, “Georgia Gullini is an ode to Italian craftsmanship. The new collection has been designed with special attention to detail. It exhibits a fine balance of aesthetics, elegance, vibrancy, pass via exquisite textures and a classy palette of colours.”
IBD India (ibdbrands.com) will provide Integrated Marketing Communication solutions to help Georgia Gullini achieve its communication objectives. The 360 degree plan for the latest collection will span the entire communication spectrum including strategic planning, branding strategies, and advertising, ATL & BTL, PR, new media and digital services.
Rahul Gupta, MD, IBD says, “We are excited to add the 2013 edition of this acclaimed international brand Georgia Gullini to our portfolio. IBD India has the required experience and expertise in the lifestyle sector. Our unique creative solutions will ensure that Georgia Gullini will stand out from the clutter and become the ‘first choice’ for every ‘first among equals’.”
Jatin Bhatt, COO & National Strategic Planning Director, IBD (ibdbrands.com) says “For the New Collection, we are targeting the leaders of every group. The Georgia Gullini man is a ‘DOER’; he is the ‘swayer of opinions’ and the ‘slayer of doubts’. He sets trends; he doesn’t follow them. When he does something, others tend to emulate him. With this particular campaign, our aim is to make Georgia Gullini the dress code for these innate leaders.”