IBD India, the Integrated Brand Development division of Percept-Hakuhodo received an award at the National Laadli Media and Advertising Awards for Gender Sensitivity 2012-13 held on February 20, 2014 at the TATA Theatre, NCPA, Mumbai.
IBD India received the award in the Advertising TVC category for conceptualizing and executing the popular and innovative “She Can, You Can” campaign for their client Tupperware.
Speaking on this prestigious award win, Rahul Gupta, MD & CEO, IBD India said, “Winning the prestigious National Laadli Media & Advertising Award re-endorses Tupperware’s commitment towards ‘empowering women’ and our dedication to creating a society that obliterates gender bias and celebrates women’s contribution to the world.”
Jai Singh, Executive Creative Director, IBD India said, “Taking the Tupperware story to the next level while staying within the realm of the ‘She Can You Can’ idea posed a creative challenge. The real life protagonist of the campaign Hina Shah served as the ultimate solution encapsulating confidence, poise, strength and self-reliance. ”