New Delhi: Internet and Mobile Association of India (IAMAI) have announced the winners of the first India Digital Award on Wednesday on the sidelines of the 5th India Digital Summit. Anil Sardana of Tata Teleservices was adjudged the ‘Mobile Person of the Year’ while makemytrip.com’s CEO Deep Kalra was named the ‘Internet Person of the Year’. One97 Communications’ Vijay Shekhar Sharma was named the Mobile VAS Person of the year.
The best ‘Internet Marketing Campaign’ of the year award went to General Motors Private India Ltd for the most effective and innovative use of websites and associated tools for marketing purposes. The award for the best ‘Mobile Marketing Campaign’ was rewarded to ICICI Lombard General insurance for the most effective use of mobile technology for marketing or brand awareness. Nokia India Ltd was the runners-up in both internet and mobile marketing categories. One97 Communications bagged the award in the best ‘Digital Innovation’ category.
Internet and Mobile start-ups of year award were given respectively to redBus.in and Apalya Technologies Ltd for business concept and the technological advantages offered by the product/service. Eko India Financial Services Ltd won the award in the best digital socio-economic initiative of the year with Malayala Manorama as the runners-up.
Speaking about the awards, jury chairperson Anupam Mittal, CEO, People Group said, “In my opinion India Digital Awards were long overdue. I welcome IAMAI’s initiative and I am sure that this will definitely promote growth of digital industry at large and will go a long way in promoting new talent and entrepreneurs and recognizing outstanding work in this field.”
Dr Subho Ray, President, IAMAI said, “The idea behind instituting the awards was to promote talent, and entrepreneurs in the digital and mobile space with the larger objective of promoting the industry at large. Next year we will be back with more categories and the number of entries and nominations is also slated to increase.”
Earlier in the day, Jon S von Tetzchner, Co-founder, Opera Software said that though the web is changing the face of the world, there is still a huge market left to be tapped. “Only 28.7% of the total world population use internet. Though maximum internet usage is clocked in Asia, internet penetration in comparison to the rest of the world is a low 21.5%. This shows that about 80% population falls in the growth potential category,” Tetzchner said. Tetzchner was speaking at the second day of the 5th India Digital Summit. Other speakers at the summit included Vishal Maheshwari from Yahoo India, Harish Bahl from Smile Interactive Technologies, Himanshu Singh from Travelocity, Rajiv Prakash from Future Bazaar and Atit Mehta from Hindustan Unilever among others.