Announcing the Awards today, Subho Ray, President of IAMAI said, “This is the only comprehensive award for the digital industry in India and we have had to scale it up this year given the variety of digital businesses that have emerged in the last couple of years”.
The India Digital Awards cover all aspects of Internet and mobile value added services: from websites to digital payment, from e-commerce to search marketing, and much else in between. The IAMAI India Digital Awards was introduced last year with only nine categories. However, building on the success of last year, the Awards this year will have six main categories and total of 33 sub categories. IAMAI plans to recognize only one winner per sub category.
The six main categories are: Digital Advertising , Website, Mobile VAS, Digital Payment, Digital Social and Economic Empowerment and Special Awards.
Special Awards include the Best Internet Person of the Year, Best Mobile Person of the Year, and the Best Digital Start Up of the Year.
The awards have a two-tier jury process: tier 1 comprising of senior professionals from the trade and tier 2 made up of eminent media persons, industry veterans and academia, who will scrutinize all the nominations through a stringent selection process.The India Digital Awards is envisaged as the only award of the industry, by the industry and for the industry, and the task is cut out for the judges to recognize and reward the best from the hundreds of nominations received so far.
Last year’s winners of the coveted India Digital Awards include Deep Kalra of Makemytrip, Anil Sardana of Tata Teleservices.
The last date for submission of entries is 30th November, 2011, and the awards will be given away on 18 January, 2012.