Mumbai: Pegasus Toy-Kraft Pvt. Ltd., India’s edutainment toy brand company that stimulates originality and encourages creativity in children has awarded its PR & Marketing communications mandate to i9 Communications Pvt. Ltd. (Part of Comniscient Group). As per the mandate i9 Communications will be responsible for brand awareness, corporate reputation and strategic visibility for Pegasus Toy-Kraft businesses in India.
Commenting on the new appointment, Mr. Subhash Pais, Business Head, i9 Communications stated, “We are truly excited to be associated with Pegasus Toy-Kraft for the opportunity to work in a challenging segment like toys. We are confident in supporting Pegasus Toy-Kraft’s business objectives with our insight-driven strategy and effective communications. We are looking forward to growing Toy-Kraft into India’s most visible and preferred toy brand.”
Dr. Shyam Makhija, Director – Pegasus Toy-Kraft Pvt. Ltd. said, “We are extremely delighted to partner with i9 Communications and are looking forward to a strong working relationship with the agency. They have a very successful track record and embrace the ability to understand our business with strong knowledge about the overall industry.”
Anuj Mehta, Director – Pegasus Toy-Kraft Pvt. Ltd. said, “The use of PR will help enhance trust in brand ‘Toy-Kraft’ via third party and influencer endorsement. This is a challenge in marketing toys globally and we believe we have the right partner in i9 Communications to help us with this particular objective.”