Hurray! to Establish JV with BTV Subsidiary

Hurray! Holding Co., Ltd. , a leader in artist development, music production, wireless music distribution, and other wireless value-added services in China, today announced the signing of definitive agreements to establish a joint venture with Beijing TV Media Co., Ltd. (“BTVM”), a subsidiary of Beijing TV station (”BTV”), which will exclusively operate BTV’s wireless value-added services for ten years, such as SMS, MMS, IVR, WAP, RBT, True Tone, music video, picture downloads and other wireless value-added services.

Commenting on this announcement, QD Wang, Chairman and Chief Executive Officer of Hurray!, said, “We are extremely pleased to announce this further strategic partnership with BTV in developing and delivering wireless value-added services enabling all BTV channels and programs to interact with TV audiences. This event further enhances us in developing new distribution channels and gaining access to TV and video content. It takes us one step closer toward our goal of becoming a leading digital entertainment content production and distribution house in China.”

Hurray! is a leader in artist development, music production and offline distribution in China through its record labels Huayi Brothers Music, Freeland Music, New Run Entertainment, and Secular Bird.

Hurray! is also a leading online distributor of music and music-related products such as ringtones, ringbacktones, and truetones to mobile users in China through the full range of wireless value-added services platforms over mobile networks and through the internet.

The company also provides a wide range of other wireless value-added services to mobile users in China, including games, pictures and animation, community, and other media and entertainment services. The company has further expanded its reach through a new venture with Beijing TV Media, the new media channel of Beijing TV, to provide mobile interactive services for all Beijing TV programs.

BTV is one of the top five TV networks in China, with a broad audience of more than 250 million viewers. It operates one national satellite TV channel and twelve local channels, and offers a broad range of programs including news, TV drama, business, entertainment and sports.

BTVM is the new media subsidiary of BTV and owns exclusive rights for wireless value-added services offered through all BTV programs and channels, in addition to other new media services rights.

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