Popularly known as Hungama in the digital media , Virtual Marketing (P) Ltd, has announced that it has changed its name to Hungama Digital Media Entertainment (P) Ltd and redesigned its visual identity with the a new company logo.
The new logo is designed by Law & Kenneth, which was selected out of a six agency pitch. As compared to the old logo, which had the brand name Hungama written in black on a yellow background, the new logo is more contemporary and is represented by a triangle, which is actually a depiction of the Play button. The brand name, Hungama, is written in lower case in blue, with an incomplete letter ‘G’.
“Our earlier name did not bring out the complete essence of all the businesses we run today. It was only indicative of the online and mobile marketing parts of our business. Aslo, it did not highlight the other businesses we have ventured into in the past 10 years, such as entertainment, promotional marketing and ad sales for entertainment portals such as Nautanki.tv and Santabanta.com. Very soon, we will venture into the business to consumer (B2C) segment as well,” Neeraj Roy, MD and CEO, Hungama, said.
The Play symbol is formed by the intersection of three triangles represented in blue, green and orange.
Roy explains the blue colour and the incomplete ‘G’ in Hungama, saying, “Blue is a universal and natural colour. It is the colour of the sky and it indicates infinite possibilities to be explored in the years to come. The letter ‘G’ in the logo is incomplete and it will remain so in the quest for perfection. It adds irreverence to our brand identity and indicates our urge to challenge convention and define our own benchmarks. It also highlights our desire to innovate and represents a work in a state of motion.”
Roy said, “The Play button indicates forward and continuous motion and it is also synonymous with the entertainment world, which we are also into – be it mobile or online entertainment. The three colours are derivatives of the primary colours from a digital perspective – red, blue and green – and they actually represent the three digital screens that make up the world today – PC, mobile and Internet TV.”