HumDesi Radio Adds Leading Radio Exec to Team

WorldBand Media Inc, (WBM) the company that pioneered the HD Radio Network for Ethnic Market through the launch of its HumDesi Radio Network across the North America in an effort to enhance its reputation as the leader in South Asian radio, WBM has recently sought the services of one of the leading talents in the media business, Manav Dhanda as Head of Business Strategy & Network Programming through a long term engagement for its HumDesi Radio Network.

As part of its relentless efforts to better serve the South Asian community, HumDesi radio is revitalizing its programming line up to a level unmatched in today’s market. With Dhanda’s added talent, HumDesi Radio plans to further expand its already impressive listening audience, as well as offer a more enriching experience to its existing listeners.

Mr Dhanda brings over 15 years of experience in creative content, operations and business strategy & management with some of India’s biggest and most recognized radio & television networks. A few of his former assignments included:

Senior Vice President and National Head of Programming, Business Head – West, for Reliance Big 92.7 FM, India’s largest Radio Network. As part of this assignment he launched over 45 radio stations across India and Singapore. Also responsible for Activation, PR & Client Solutions Cell. Senior Creative Director at Midi Tech, one of India’s largest television production companies with a repertoire of shows like ‘Fame Gurukul’, ‘Indian Idol’ & ‘Deal Ya No Deal’.

AVP & Programming Head Mumbai for Radio Mirchi, ENIL, India’s foremost Radio Network and an associate company of India’s No.1 English daily, The Times of India.
Producer at Sony Entertainment Television, India’s leading General Entertainment Channel responsible for launch of shows like Jassi Jaissi Koi Nahin, Ek Mahal Ho Sapno Ka, Devi, Events like Femina, Filmfare, Hrithik, Lata, Asha amongst others.

“We are very excited to have Manav join our team of radio industry leaders” said Prabha Selvadurai, WorldBand Media’s CEO. “Manav, who launched India’s largest FM Radio Network besides running his own Media Firm as his latest achievement, joining us speaks a volume about our future plan. He has tremendous experience and will help greatly in furthering our mandate to bring the best content to North America’s South Asian population”.

“Having worked in the radio business for several years and led its astronomical growth and penetration in the Indian market, I see this as a great opportunity to apply my experience to expand the listener base and drive loyalty by providing customized content for South Asians in North America” said Manav Dhanda “I am confident that the unique positioning carved by HumDesi, will go a long way in crafting a first of its kind, local, single point of connect for all South Asians. While the listeners enjoy what they truly connect with, advertisers from North America & India can reach out to this financially well placed captive audience base”.

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