Continuing its breakneck pace of expansion, Hindustan proudly announced its entry into Allahabad. As of January 29, 2009, Hindustan is being published from the newly commissioned press at Allahabad.
The Allahabad journey commenced with a strong 50,000 print order covering Allahabad, Pratapgarh & Kaushambi districts; thereby strengthening its presence in eastern Uttar Pradesh region. Developed after extensive consumer research, the Hindustan Allahabad edition is in synch with the pulse of the region, getting them ready for a better tomorrow.
Allahabad is Hindustan’s seventh printing location in UP & Uttrakhand region and almost completes HT media’s footprint in this area. Hindustan, with its credible content and high quality product continues to take big strides. The rapid increase in circulation (more than 16 lakh copies now) has put Hindustan at the fore-front among all language publications. This was reflected in the last IRS survey – where Hindustan was the third largest and the fastest growing print brand.
The advertiser traction has also kept pace, with both the advertiser numbers and media marketing revenues growing at a healthy pace.