Acer India on Tuesday announced the renewal of its contract with Bollywood icon Hrithik Roshan as its brand ambassador. The popular Bollywood star, better known for his smooth dance moves and suave on-screen performance had built a strong connect for brand Acer, the third largest PC brand globally. The endorsement of Hrithik Roshan as brand ambassador for India aims to create a platform where the brand is able to convey its brand attributes to a mass audience; attributes which it believes are a perfect match with those of the Bollywood icon’s persona.
“With Hrithik Roshan as our brand ambassador, our proposition of fresh technology, first to market strategies, enhanced product lines and our expanding distribution and retail reach, we are confident of heading in the right direction in India,” said Mr. W. S. Mukund, MD Acer India. “Hrithik stands for everything that is great about the youth of our country and we believe that the association is a perfect match between what we stand for as a brand and what he represents – youthfulness, highly trendy, tech savvy, friendly, adorable and aggressive”, he added.
Apart from the physical product what today’s emotional consumer buys is the idea that rotates around it…conjured up by the brand and the visual details they manage to identify themselves with.
Expressing his enthusiasm about the continued association with Acer third year in a row, Mr. Hrithik Roshan said, “Representing Acer implies connecting with a brand that is a global Techno-leader and a favorite with today’s youth. Brand Acer has always focussed on state-of-the-art innovations that can simplify life through technology. This surely will take Acer to the peak of the global computing world, soon.” ” I am happy to be associated with Acer and am sure that the mutually beneficial relationship will only become stronger with time”, Hrithik signed off.
Ruchira Raina, MD, Dentsu Communications, Acer’s advertising agency added, “The association between Hrithik Roshan and Acer is a very strong one. The two have much in common: both are young, admired, and extremely popular with the youth. Acer is a brand that makes technology easy to use, and Hrithik is an engaging, entertaining, and above all, convincing spokesperson for that message.”
Commenting on the association Afsar Zaidi, Director Carving Dreams said, “We are proud to have enabled this matching of critical attributes of the brand Acer with the nations youth icon Hrithik Roshan, 2yrs ago and are happy that it has renewed it’s association for the 3rd year now. The combination of Acer’s Intelligence & Integrity with Hrithik’s Talent & Inspiration is sure to continue influencing the consumers in a positive way for brand Acer.”