Gurgaon: HP, global technology leader, has announced the launch of “Everybody On”, the India chapter of HP’s global marketing campaign in collaboration with some of the most promising artistes of India. Through the campaign, HP wants to convey how people around the world are using HP’s technologies to pursue their personal and professional passions and dreams.
The campaign created by HP’s Personal Systems Group is governed by the vision to transform the way people think, feel and connect. HP will achieve this vision through HP’s innovation, ecosystem and the HP immersive experience. This campaign builds on the highly acclaimed “The Computer is Personal Again” campaign.
Technology plays a pivotal role in how people identify, nurture, pursue and achieve their individual passions and the “Everybody On” campaign celebrates the fact. It is an integrated marketing campaign featuring print, broadcast, online and social media.
Speaking on the introduction of the new marketing campaign in India, Ranjivjit Singh, Chief Marketing Officer, PSG, HP India said, “Everybody On” is a unique global marketing campaign that celebrates a world where everybody is “on”, – everybody is connected. Technology plays a pivotal role in enabling people to connect, live, explore and achieve their individual and shared passions. Half a decade ago, personal computer was at the centre of one’s connected life, now life is at the centre and technology is at the periphery providing seamless connectivity to that which is important to them. At HP, we provide just that.”
“In India, we have handpicked individuals whose passion for what they do is contagious – Miss Earth 2010 Nicole Faria, rock band Them Clones, young entrepreneur Rikin Gandhi and Thai kick boxer Edgar Noordanus – individuals who are pursuing their passions and excelling in them. We believe that ‘Everybody On’ will change the way people live their lives at home, at work, and on the go” added, Ranjivjit.
The global marketing campaign also includes the videos of these accomplished people, where they talk about their passion and what it means to them. HP Everybody On campaign was developed in collaboration with agencies Goodby, McCann, OMG, Publicis, DesignKitchen, Creature and Edelman.
Well timed with the launch of the global marketing campaign – Everybody On, HP also revealed a redesigned consumer PC portfolio with sleek looks and the latest technologies to enhance the way consumers connect to the people, entertainment and information that matter to them to pursue and achieve their personal passions.