Hover.in, worlds first publisher driven in-text content and ad delivery platform, has announced that it has received seed funding from Media2Win (one of India’s leading Interactive Advertising agencies) for development of its innovative in-text platform. The funding amount is for a meaningful equity position in the company. Krishna Kumar – CEO of Media2win also joins the Hover board.
Till date, in-text technology has been primarily used only to display contextual ads – mostly automated. However, with Hover.in, publishers can create and customize the content appearing within the Hover bubble (Hoverlet).
The biggest advantage that Hover offers is that publisher can also control what appears where, unlike existing in-text providers who do not offer any control.
Hover.in is currently in Beta and is opened for select few publishers in India. In next quarter Hover.in plans to partner with large Indian portals that have shown tremendous interest in the Hover platform. Hover is also in talks with leading VC’s to raise Series A funding.
Hover.in is based out of Pune and the team is currently 8 people strong including the founders Arun Prabhudesai and Bhasker Kode.