Home Shop 18 shopping, the home shopping channel of Network18, has tied up with fantasy movie Drona to sell the movie’s merchandise through the virtual retail format.
HomeShop18 CEO Sundeep Malhotra, “This is the second such tie up that HomeShop18 has entered into in the past 3-4 months. Movie merchandise ties up nicely with our channel content and customer needs. While at present, movie merchandise is a small business in India, it is our estimate that this will grow rapidly as bigger budget movies come out with their merchandise. Where HomeShop18 can make a big difference to this emerging market is in taking the merchandise to a large audience with our nation-wide footprint”.
The home shopping channel will air special promotions for all its viewers to view and buy the movie merchandise.
The Drona merchandise will include products like Bully Zapper a wrist band, with a button to throw a strong light beam priced at Rs 249. It has two variants; Drona Sword priced at Rs 375 and Magic kit which is available in three ranges and includes mystery shockers, magic busters and mind busters. The kits are priced at Rs 149 onwards.