HomeShop18 expands Virtual Retail footprint

Aims to make e-commerce a friendly and enjoyable experience; Customers to shop with the confidence that “what you see is what you get” through its unique policy of “15 days no questions asked money back guarantee”; 24 hour, round the clock call centre; Multi-category e-commerce portal to address the shopping needs across all customer segments including youth, women and children; Large and growing portfolio of branded products and services; Customer centric policies – free home delivery, multiple payment options including cash on delivery; Extremely user friendly navigation; Nationwide distribution reach of 1600+ cities; Plans to introduce a number of firsts in ecommerce including demo videos to help surfers understand products better and make more informed choices

HomeShop18, India’s premier virtual shopping brand from the TV18 Group, announces the launch of their e-commerce portal Adding a whole new dimension to virtual retail, HomeShop18 presents a one-stop shopping destination for all segments including youth, men, women and children. Customers can choose from a vast range of exciting, innovative and eye catching branded products across various categories. This virtual shoppers’ paradise offers value-added propositions at attractive prices and is the perfect destination for people looking for convenience and easy shopping.

So, what’s in it for online shoppers? HomeShop18’s extremely user-friendly website will allow shoppers the delight of shopping round the clock. A 24-hour call center also allows customers to call in and book orders as per their convenience. HomeShop18 will deliver products to over 1,600 cities free of cost. Customers also have the option of sending products to multiple shipping addresses while placing a single order. Unlike any other shopping websites, HomeShop18 exclusively offers a 15 days, no questions asked “money back guarantee”.

The website is very user-friendly and is equipped with a strong search facility and a speedy browsing option to help customers click through their choices with no difficulty. HomeShop18 offers the consumer the convenient alternative to review his order once his shopping spree is done and can look for more options before checking out from his shopping cart. What’s more, the consumer can track the status of his orders online at any point in time.

HomeShop18’s approach to virtual retail promises to live up to TV18’s strong brand attributes of trust and credibility. HomeShop18 assures complete transaction transparency, right from the stage of product selection to final delivery at the customer’s doorstep. Credit card security is accounted for and there are multiple payment options including cash on delivery.

Announcing the launch, Sundeep Malhotra, CEO HomeShop18, said “HomeShop18 is here to establish virtual retail as the preferred shopping vehicle for the Indian consumer through unmatched convenience, outstanding product quality and exceptional value, all delivered at the customer’s doorstep anywhere in the country. We are here to deliver an experience that is both enjoyable and rewarding for all customer segments, with an assurance that what you see is what you get and to emphasize this confidence, we offer a 15 days, no questions asked money back guarantee. Our aim is to continuously provide value-added propositions for our customers and this is just the first step.”

Explaining the uniqueness and versatility of the portal, Raman Gulati, VP Finance & Operations, HomeShop18 said “This is a platform which is built to deliver outstanding customer experience and it’s uniqueness lies not just in the way we have built the technology back-end, but more importantly in the way we have partnered with the best brand owners, who share our goals to deliver outstanding customer value. Of course, all of this is brought to life by some simple, yet focused, customer practices such as free home delivery, money back guarantee and more. I am confident that we will attract a large number of customers, who will come on board and become HomeShop18 loyalists.”

In the near future, HomeShop18 plans to introduce loyalty programs for its devoted customers, multi-level marketing and referral marketing where customers can recommend HomeShop18 to other customers and gain points in having done so. Also, very shortly HomeShop18 will be the first e-commerce portal to introduce detailed product infomercials and shows on the website thereby enabling customers to view the product demo and be thoroughly satisfied before purchasing the product.

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