History TV18 tops Factual Entertainment Genre in six metros

New Delhi :History TV18 the world’s leading factual entertainment channel, which launched on India’s television screens in October, has extended its lead from the No. 1 position in the 6 metros market cluster to all of urban India.

History was made when the channel became a leader in the metros within a month of its debut; and now in a short span of 4 months History TV18 has emerged as the numero uno in the 1Mn+ market cluster as well. The lead in the 1Mn+(including metros) market cluster is a significant one since it contributes 70% viewership to the factual entertainment and is home to approximately 70% of affluent India.

History TV18 garnered 32% market share vis-à-vis Discovery’s 27% and National Geographic’s 15% in 1Mn+ towns including metros in TAM CS15+ AB. It continues to consolidate leadership in the metros with a market share of 39%.The numbers are also in line with History TV18’s launch promise of broad-basing the factual entertainment genre. Since its launch, History TV18 has added an unprecedented impetus to the genre, growing it by 59% (Week 6’12 v/s Week 38-41’11), while continuing to gain leadership within the genre.

What’s more, History TV18 continues to garner the highest time spent per viewer with 44 mins vis-à-vis Discovery (23 mins) and Nat Geo (16 mins). A lead it has maintained since its launch, which is an indication of differentiated programming and also of the superlative content being aired on the channel. The channel’s content is lively, fast paced and gripping and cuts across genres of factual entertainment like action, adventure, science & technology, contemporary history, survival, real life drama and food & travel.

Close on the heels of the channel’s initiatives across all functions- distribution thrust, marketing lead activities, programming mix and the launch of the 7th language- Gujarati, besides English, Hindi, Marathi, Tamil, Telugu & Bengali, History TV18 continues to scale new heights and set new benchmarks in the genre.

The channel, with its distinct look and refreshing feel has changed the manner in which factual entertainment is perceived besides bringing about some far-reaching changes across the genre through its innovative outreach & digital initiatives. History TV18’s thriving Facebook community is more than 4.4 lac strong, while a path-breaking partnership with CBSE reaches out to more than 10,000 schools. Even from an advertiser’s perspective, History TV18 has caused a stir in the business by making buyers take a re look at existing pricing strategies of channels within the genre.

With a connectivity of 50 million households across on leading cable TV platforms such as HATHWAY CABLE, IN CABLE, DEN Networks and leading DTH platforms such as TATA Sky,DISH TV and AIRTEL, HISTORY TV18 reaches out to over 70 million viewers across India since its launch.

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