History TV18 launches User Generated Content Initiative

Mumbai: Bollywood icon Salman Khan is back in action and is doing what he does best – making History. After the hugely successful launch of History TV 18, the superstar & face of the channel was back to announce its forthcoming initiatives in a press conference today.

‘History Har Din’, the first initiative being announced, is an innovative UGC (user generated content) concept where viewers are invited to share instances from their life when they too have made history.

The pioneering format is a first by any factual entertainment channel in the country and is based on the channel’s brand position of ‘History Made Everyday’. That History is more about achievement and is made everyday by ordinary people doing extraordinary things. Through this initiative, viewers are invited to share images or videos that capture their life’s biggest successes, turning points, most inspiring & endearing moments or just plain fun experiences – anything which they believe were points in time when they truly created History.

Entries can be submitted through a simple process by visiting HistoryHarDin.in.com. The best of the ‘history making’ stories will be telecast on History TV 18 in the coming months. The press conference also saw Salman Khan sharing an image from his personal collection.

While History Har Dinis about regular everyday people, History TV 18’s first joint production with CNN IBN ‘The Greatest Indian’ features India’s best known faces. The initiative is set to trigger a national debate on the one question: Who is the greatest Indian after Independence? The show format is based on a path-breaking series featured on BBC called ‘The Greatest Briton’. Launched in 2002 in the UK, the initiative reached out to millions of viewers and broke significant viewership records there.

An astounding 21 countries have successfully adopted this format since then, and it now promises to create History here in India too.Having been available in 6 languages, besides English, History TV 18 will now be available in Urdu as well, thereby making the channel’s content available in 8 languages (English, Hindi, Tamil, Telugu, Bangali, Gujarati, Marathi & Urdu) , a first for any international channel in the country.

Speaking on the occasion, Ajay Chacko, President, A+E Networks | TV18, says, “ The initiatives truly exemplify what History TV 18 stands for – the celebration of human spirit to succeed & achieve against odds – to make History. While History Har Din celebrates the human spirit through achievements of regular people, ‘The Greatest Indian’ commemorates those who have made invaluable contribution to the nation, through popular vote. Through these initiatives, we believe we will make significant inroads towards our objective of broad basing the genre.”

Commenting on CNN IBN’s partnership with History TV 18, Rajdeep Sardesai, Editor-in-Chief IBN18 Network said “At CNN IBN, we have always believed in celebrating the idea of India with all its unmatched diversity. What better way then to partner History TV 18 in this path-breaking programme to find out who is the greatest Indian after Gandhi. In today’s world of social media, every Indian has a chance to be part of this inclusive debate and we hope that millions will join us in this exciting adventure.”

Says Salman Khan, “History TV 18 successfully created a special place for itself in the minds of the Indian audience with its edgy, lively, fast-paced and differentiated mix of programming content. The channel has already begun to whet the audience’s appetite for more of its kind. With the launch of these two initiatives, History TV 18 is all set to engage with viewers in more ways than one.”

 

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