Himanka Das to Join Carat Media as Head of West Operations

As part of their continuing growth drive, Carat India has appointed Himanka Das as Senior Vice President, West. He spent 8 years with the Lintas Media Group as Vice President, working across diverse geographies. He is best known for his collaborative skills with media partners coupled with strong client servicing skills and coaching talents to build formidable teams.

At Carat, Himanka will report to Kartik Iyer, Managing Director, Carat India. Kartik commented, “I have had the opportunity of working with Himanka in the past when he has proven himself to be a great team leader and we are delighted to have him with us. This, combined with his strong background in strategic planning will be a great asset to Carat Media in India and he will definitely play a pivotal role in this growth phase of Carat.”

Himanka is a Physics graduate and holds a Masters Degree in Mass Communication Science and has spent 15 years in media, working on brands like Jyothy Laboratories, Union Bank of India, Samsonite Group, Bharat Petroleum, Hamdard, Maruti Udyog Ltd. Bajaj Auto Ltd., Tata Mutual Fund, DSP Black Rock Asset Management, Sa Re Ga Ma, Britannia, erstwhile Balsara Hygiene, Coca Cola India, Unilever, P&G, Agrotech Foods, Birla White, National Dairy Development Board etc.

When contacted Himanka, he has confirmed the development. He commented “I look forward to exciting days at Carat, which is a great brand for any media professional to be associated with, given that it has diversified media offerings to serve the marketer’s business challenges. I look forward to working with Kartik and the team in Mumbai in rapidly growing the business in the region”.

Carat, the world’s largest independent media communications specialist is part of the Aegis Media Group. Other companies in the group include Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.

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