Kolkata: Himani Boroplus Antiseptic Cream, India’s leading antiseptic cream is aiming to strengthen its long established consumer connect with its new ad campaign. Repeating the magic of Big B like its earlier advertisements, Boroplus Antiseptic Cream’s new TVC for the first time has brought the trio of Amitabh Bachchan, Rajkumar Hirani and Shantanu Moitra together. Targeting the culture cauldron of India, the story traversed from Ladakh to Kerela, Kashmir to Kanyakumari and Rajasthan to Bengal. Epitomizing the role of Boroplus Antiseptic Cream as the most trusted winter protection brand of India, the story board shows every part of the country using the ‘safed tika’ of Boroplus Antiseptic Cream for skin care.
The fact that over crores of users across India believes in Boroplus Antiseptic Cream has been liberally interspersed in the sights and sounds of the ad-film. Right at the onset of winter, Emami Limited with Everest Brand Solutions conceptualized the ‘safed tika’ campaign etching an indelible picture of trust and care in the hearts of the consumers across the country. This new TVC signifies the company’s evolved strategy to closely connect to the users of Himani Boroplus Antiseptic Cream ensuring them skin protection during winter. Directed by Rajkumar Hirani, produced by Canvas Films and music by Shantanu Moitra the campaign echoes the spirit of India and its unstinted faith in Himani Boroplus Antiseptic Cream.
The mass appeal of Amitabh Bachchan never ceases to amaze people. The story starts with Big B putting ‘safed tika’ of Boroplus Antiseptic Cream followed by people from across the country doing the same. With the background score of ‘Lagate hain safed tika’ people from all walks of life are seen putting the ‘safed tika’. The TVC ends with the tagline of ‘safed tika, taki sardi ki nazaar na lage’. The message that ‘Himani Boroplus Antiseptic Cream’ is the one that protects skin from the evil-eye of winter.
Commenting on the TVC, Mr Harsh V Agarwal, Director, Emami Group of Companies, said “we feel consumers will enjoy the film and can connect themselves easily to the product. He also felt that the TVC will not only effectively promote the brand, but also help in registering sales growth. “We are confident that the ad-film will generate growth in volume terms for the brand”, said Mr Agarwal.
While the TVC stands out in awe inspiring magnificence of bringing the entire country together. Himani Boroplus Antiseptic Cream aims to continue providing skin-protection to the people of India.