Sri Lanka : Lanka Market Research Bureau (LMRB), an affiliate of IMRB International and Sri Lanka’s first independent market research company, has appointed Himalee Madurasinghe as Chief Executive. Himalee has over 20 years of work experience including 14 years in market research at LMRB. She headed the LMRB Household Panel for seven years and has extensive experience on consumer behaviour research. She was appointed the Head of Quantitative Research in 2006 and she led her team to triple business before taking over as the Deputy CEO in 2010.
Himalee had her primary and secondary education at St. Bridget’s Convent, Colombo. She holds a Bachelor’s Degree in Business Administration from the University of Ottawa, Canada, where she graduated with honours. She also holds a Bachelor’s Degree in Law from the Open University of Sri Lanka.
Talking about her plans for LMRB, Himalee said “LMRB is planning a range of new services and technological innovations. We plan to set up a specialized unit for Social Research and Shopper Research, use electronic devices to enhance data collection and launch the Target Group Index (TGI – a single source marketing and media survey). This should be available to clients early next year”.
Thomas Puliyel, President of IMRB International said on her appointment, “We are very privileged to have a person of Himalee’s capability and dynamism to lead LMRB into the next phase of growth”.