Heritage Media Corporation (Pink Sheets: HMCP) has announced that a letter of intent has been entered into on behalf of the Company calling for the lease, construction, placement and programming of one of the largest LED video billboards in the world, to be located in Beijing, one of the great cities of the world.
The one-of-a-kind digital display will be large enough to show a life-size image of a jumbo jet. It will overlook a traffic flow of more than 400,000 vehicles per day and be visible to all aircraft entering or departing Beijing airspace.
Although there are no similar-size displays to refer to for comparable revenue flow, smaller high-profile billboards in New York do generate more than $350,000 per month.
Heritage technical personnel will be working with their Chinese counterparts to expedite the design and installation of the Beijing display.
Heritage Media Corporation, through its subsidiary Screen Giant Media Corporation, engages in the strategic placement of large, multimedia video billboards and the subsequent management of all programming content. Established in 2003, Screen Giant has moved quickly to become an industry leader in digital advertising and promotions.