Heritage Media Corporation has announce the formation of its new operating subsidiary, Screen Giant Media Private Limited (India). Through joint venture partners, Screen Giant India will secure contracts for billboard placements in India’s prime metro areas, including Mumbai and New Delhi.
Addressable market , according to Heritage Media , could easily accommodate 1000 screens, the Company is initially negotiating funding for the build out of a 100-screen network. With a diverse population now exceeding one billion, the demographics of advertising in India are exceptional.
Heritage Media Corporation intends to establish a global network presence in order to maximize the reach and value of its outdoor video advertising services.
Heritage Media Corporation, through its subsidiary Screen Giant Media Corporation, engages in the strategic placement of large, multimedia video billboards and the subsequent management of all content programming.
Established in 2003, Screen Giant pioneered the introduction of environmentally-friendly, state-of-the-art LED video billboards, installing its first outdoor display in 2004. Highly effective outdoor LED video billboards appear destined for dramatic future growth and Screen Giant expects to aggressively participate in that growth.