The International Herald Tribune (IHT)has announced that the circulation of its Asia edition increased by 4% in 2007 compared to 2006, following the annual audit by the Office de Justification de la Diffusion (OJD*). Daily average sales of the IHT in Asia rose to 91,682, ensuring the IHT maintained its circulation lead over The Wall Street Journal Asia and the Financial Times for the fifth consecutive year.
Helena Phua, IHT deputy managing director, Asia Pacific said: “We are delighted with this result. There is growing demand for the IHT in Asia because politics, the environment, security, and social trends are the big business issues today. That’s why readers in Asia turn to us- for a balanced and intelligent perspective on what’s going on in the world and what it means for their lives and their work.”
By appointing several high-profile columnists and correspondents and working closely with the extensive, 24/7 news network of its parent The New York Times Company, the IHT has significantly enhanced its world business and news coverage and expanded its Asian news operation over the last two years. More recently, it launched an innovative alliance with the global news agency Reuters to create Business Asia with Reuters, a new section covering the most important regional business and finance news weekdays in the newspaper and every day at iht.com/biz.
The International Herald Tribune (IHT) is the premier international newspaper for opinion leaders and decision-makers around the globe. It combines the extensive resources of its own correspondents with those of The New York Times, is printed at 35 sites throughout the world and is for sale in more than 180 countries. Based in Paris since 1887, the IHT is part of The New York Times Company.