Henkel India Limited has announced the roping in of Bipasha Basu as the Brand Ambassador for the recently launched Fa Men Xtreme. Fa Men Xtreme marks Brand Fa’s foray into the male grooming segment.
As part of the deal, Bipasha will feature in Fa Men Xtreme commercials, which will hit the media shortly.
Fa is today one of the largest deodorant brands in India and has been rated as the no. 1 female deodorant in top metros. Available in over 130 countries worldwide, Fa offers a diverse range of deodorants catering to a variety of moods and tones. All Fa deodorants come with the promise of 24 hour long-lasting protection and are skin-friendly.
Speaking about the endorsement deal with Henkel India, Bipasha said, “Fa as a brand is synonymous with freshness and fragrances that are both sensuous and international. I am proud to be associated with Fa Men’s Deodorant. Fa Men Xtreme comes in fragrances which are both strong and distinctive that I am sure will appeal to the young men of today. So all you men out there… go get the power of Xtreme”
Fa Men Xtreme comes in 3 extremely powerful fragrances – Speedster, Energy Zone and Cool Wave. The superior international formulation in them contains a unique “X-protect” formula which gives a stronger fragrance thereby providing extreme freshness.
Speaking on the occasion, Mr. Jayant Singh, Managing Director, Henkel India Limited said, “Fa Men Xtreme comes in 3 extremely powerful deodorant fragrances specially formulated for Indian conditions. These deodorants are sure to refresh the young Indian male for this summer. We believe Ms. Bipasha Basu exemplifies & brings to life the values and the proposition of Fa Men Xtreme and we are confident of the success of this relationship.”
FA Men Extreme variants are available in attractive packs priced at Rs. 140/-.
“Fa has emerged as one of the leading players in the female deodorant segment and we aim to reach greater heights with Fa Men Xtreme in the male deodorant category.” says Mr Singh.