Heavy Reading to Present 'Making TV Pay: The Telco Challenge?'

TelcoTV, the premier meeting place for the massive convergence of the entertainment and communications markets, announced today that Heavy Reading, the leading independent service provider market research organization, will be announcing the results of its new consumer video study at TelcoTV 2008. The study explores consumer attitudes towards pay TV services, with particular emphasis on consumer perceptions of telcos as providers of TV services.

The study results will be presented by Heavy Reading Senior Analyst Aditya (Adi) Kishore, on Wednesday, November 12th, at 1:00 PM in room 207A, at the Anaheim Convention Center, as part of the TelcoTV Conference and Expo.

The industry’s most current consumer video services study will examine the current mindset of Pay TV subscribers and the key capabilities required for gaining new subscribers and keeping existing ones in this increasingly competitive market. This is the first survey to explore the mindset of pay TV subscribers after the credit crunch has hit the US, and offers a glimpse into the impact of the current economic climate on the pay TV business.

Kishore has more than 12 years’ experience in consumer media. His coverage areas at Heavy Reading include digital media applications and services, and their distribution over broadband networks. Prior to joining Heavy Reading, Kishore was the Director of Global Media and Entertainment at the Yankee Group. He was responsible for managing digital media research across Yankee Group analyst teams in North America, Europe, and Asia.

Founded in 2000, Light Reading is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world.

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