New Delhi: Headlines Today has kept its promise of delivering unbiased, exclusive content telling stories without fear or favour. Headlines Today’s unprejudiced investigations like that of the Robert Vadra Land Files, the Killing of innocent Tamils in Lanka, the Farm Loan Waiver scam, has gained recognition from peers and has fulfilled our objective of keeping “You Matter ” at the heart of our stories.
Headlines Today’s driver program Right To be Heard has gathered accolades besides dominating ratings in the English news Genre (Source – TAM, Period- Wk 7-10 ’13, SAT 21:00-21:59, Market:- 6 Metros , TG:- CS 25+ M AB, 5 English News Channels). Its focus on inviting a decision-maker and having him grilled by the people, has won it widespread viewer loyalty.
Commenting on the latest development, Ashish Bagga, Group CEO, India Today, said, “It is our constant endeavor to produce content which is viewer centric and the rating would follow. It is a matter of great pride and honor for us as our efforts have been rewarded. This is a benchmark for us and we are hopeful of achieving greater heights with our viewer-led content in the future.”
The channel emerged on top during breaking news events like the Hyderabad blasts and proved to be the undisputed choice when it matters most leading the competition on Republic Day and during the prime time coverage of the Union Budget.
The channel also has among the fastest turnarounds for long format shows, churning out high quality, relevant half hour specials which have won it numerous awards. Its exploration of Punjab’s drug problem and Sea Routes which Which Remain Vulnerable to Terror have served as wake up calls for the nation.
Headlines Today has emerged as the new No.1 in the English News Genre with a market share of 25.9%. The impressive performance of Headlines Today can be attributed to a differentiated content strategy, which has allowed the channel to surge ahead of its competitors.
The channel’s domination is best reflected that by the fact that it has 34 programs in the Top 100 English news Programs list (Source:- TAM, Period- Wk- 11’13, Market:- 6 Metros, TG:- CS 25+ M AB, 5 English News Channels). The country’s fastest growing news channel has also increased its reach & is among the most preferred news channel in Prime time.