Headlines Today Surges Ahead Of CNN IBN NDTV 24X7

New Delhi : Headlines Today, the fastest growing English news channel is changing the landscape of the English News Genre in India. The Channel has been growing steadily over the weeks and the latest ratings are a sign to the Channel’s promising growth with the channel steadily moving towards the leadership position.

In the core news TG of CS 24-44 AB Male, Headlines Today, leads as the leader of the pack with relative channel share of 26.7% (All India), 28.9% (All India 1 Mn +) and 30% (6 Metros) as per the latest Ratings (Source: TAM, TG: CS 25-44 AB MALE, Period: Wk 33’12, Share%). The trend is quite promising even in the broad News TG of CS 25+M AB, the channel enjoys a channel share of 21.2% (6 Metros) and 22% (All India 1 Mn+) which is substantially ahead of NDTV 24×7 with 19.2% and 19.5% share respectively (Source: TAM, TG: CS 25+ AB MALE, Period: Wk 33’12, Share%). The channel has also been maintaining a minimum of 2 programmes in top 5 programmes of the genre for the past few weeks.

The change in the content strategy backed by a focussed on air promotional plan has started yielding results for the channel and this trend is all set to change the complete dynamics of the English News space.

Commenting on the latest ratings, Ashish Bagga, CEO, India Today Group, said, “We are elated that our continuous effort has been appreciated by viewers across the country. Our endeavor to put across viewer centric content will be carried on with renewed creativity. This is just the beginning and Headlines Today is all set to become a strong leader in the space.”

Headlines Today team has been at the forefront in reaching out to viewers. Driven by strong content, Headlines Today has been crossing new boundaries in news journalism. Recent news coverage around the London Olympics, Team Anna and Baba Ramdev’s campaigns against corruption, presidential elections, the communal violence and threat to people from north east India, India – Sri Lanka ODI Series, shooting at the US Gurdwara, Geetika Sharma suicide case besides other significant coverage have helped the channel to become a force to reckon with.

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