Mumbai: HDFC Life, one of India’s leading private life insurance companies, has been conferred with ‘Business Superbrand India 2010-11’ title by Business Superbrands Council. HDFC Life is ranked amongst the top quarter of all brands across all segments and all categories in India.
Commenting on the honour, Sanjay Tripathy, EVP & Head – Marketing & Direct Channels at HDFC Life said, “I am extremely delighted with this achievement. Business Superbrands in India has become a definitive statement for brand success. This recognition has helped us take the brand ‘HDFC Life’ to the next level as a strong entity and further restates HDFC Life’s credibility in the market. I would like to thank every stakeholder associated with HDFC Life for their faith and continued support in establishing the brand. This further reaffirms my belief that we are on the right path as far as the brand and our marketing initiatives are concerned.”
Over the last eight years. Superbrands in India has become a definitive statement for brand success. More than 135 companies have used the Superbrands logo to either distinguish themselves from competition and extract mileage from this status or simply derive value from the fact that peers have recognised them as a distinct brand.
Business Superbrands Council as an organisation started in 1993 in the UK to showcase case studies of exceptional brands and companies. Since then it has been replicated in 86 countries across six continents. So far 10,000 case studies and over 1 million copies of its books have already been published. The Indian operations started in 2003 and have so far released six volumes; three editions of Consumer Superbrands with 283 case studies in all and three editions of Business Superbrands with 184 case studies in all.
Business Superbrands Council Members, consisting of eminent business heads of very large organisations, short-listed only 197 brands from an original list of 1223 through a scrutiny of audiences. HDFC Life received a score of 6.50 out of 10 and is ranked amongst the top 25% nationally (also ranked amongst the top quarter of all brands across all segments and all categories).