Harsha Bhogle, Ignitee to promote cricket commentary

Mumbai: Ignitee Digital Solutions Pvt Ltd, India’s leading digital marketing company made a significant start in the sports sector by roping in Harsh Bhogle for 3 minutes pre match review for T20 world cup on social networking platforms.

Ignitee has successfully leveraged Harsha’s 3 minutes pre match review on social platforms like Facebook, Twitter, You Tube, Rediff i share and myspace.com. The profiles created on these social media networks witnessed a huge numbers of fans participating in discussions and putting across their thoughts and views on the same.

The huge response from social media marks the beginning of a new opportunity for advertisers. Social media offers a platform to the advertisers to be associated with extremely expensive propositions in such fashion. Moving from the traditional formats of TVC’s and AV’s; a new format such as this, would enable a whole new range of advertisers to also take advantage of the digital medium and be associated with such high-value propositions.

The video blog is available on http://youtube.com/harshat20 where it has more than 20 lakh combined views and has won a number of YouTube honours such as Most Viewed Sports Video of the Day, Best Rated Video of the Day and Most Subscribed Sports Channel of the month.

Harsha’s T20 profile on Facebook has crossed the magical 5 digit mark and stands at over 10,000 today. All this was achieved in a matter of 18 days. The page is available on facebook.com/harshat20.

Commenting on the occasion, Harsha Bhogle, Cricket Commentator, says, “This platform is definitely going to create enough buzz around it in social media which has been picking up extensively among the audiences. Ignitee has done really well thus far. I am certain that they will take the buzz campaign to a different level with their creative minds.”

Speaking on the occasion Shankar B., National Business Director, Ignitee Digital Solutions Pvt Ltd said, “This is a different project for us, a very challenging one, considering the Craze of the T20 World Cup and the acceptance from audiences. Through the campaign that we have crafted for them, we have ensured the same to be very contemporary and current, focusing on the cricket fans. With the success of such an initiative, we plan to roll out some more propositions in the future.

Speaking on the occasion Gautamm Mehra, Chief SocioSearch Architect, Ignitee Digital Solutions said, “This has been a very exciting campaign for us. We’ve ideated and implemented a set of revolutionary techniques to promote the video blog. Its been a raging success with it touching such huge numbers in less than three weeks! This campaign has been a shift from promoting traditional offline content, to syndicating exclusive content for the online medium.”

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